L’Abonnement Solidaire is a concept that turns everyday subscriptions into a force for positive change by seamlessly integrating monthly donations into popular services. Without altering user habits, it creates a new type of subscription that combines entertainment, media, or fitness access with a commitment to social impact.
The project includes a digital integration within partner platforms, a print campaign inspired by the visual codes of well-known subscription brands, and exclusive content reserved for “solidarity subscribers,” making generosity a natural part of daily consumption.